Assassin’s Creed Boss Seems Clueless On Ubisoft’s Toxic Culture

Ubisoft's CEO stands on stage at E3 2017 to reveal Mario + Rabbids.

Photo: Christian Petersen (Getty Images)

In a new interview with The Press, Ubisoft CEO Yves Guillemot appeared to say that toxicity in the games industry comes from necessary “friction” in the creative process. The implication was that it was almost inescapable. Two years into a workplace reckoning over sexual harassment, misconduct, and browbeating at the publisher behind Assassin’s Creed and far cry, it sounded at best tone deaf, and at worst like an endorsement of infighting among development teams. When asked to clarify his remarks, Ubisoft provided Kotaku with a more detailed explanation from the CEO.

“I want to be clear, as I have said before there is absolutely no place for toxicity at Ubisoft or in our industry,” Guillemot wrote in a statement. “When I spoke of there sometimes being friction, I was thinking of the creative tension that is common and vital in innovative companies like ours, where people have the freedom to challenge ideas and have heated but healthy debates.”

He continued:

To prevent this tension from becoming negative or to address it if it does, that’s where strong policies, values ​​and corresponding procedures are essential. Over the past two-and-[a]-half years, we have made a lot of progress on that front in order to deliver safe and great experiences to all of our teams. Healthy, respectful working environments are our top priority and we’re pleased to say that according to our latest surveys, our team members are reassured that we are on the right track.

“Heated but healthy” goes to the heart of some of the biggest complaints of some current and former Ubisoft employees. Those Kotaku have spoken with often described an atmosphere at certain studios that seemed to reward bullies while ostracizing the less institutionally empowered people who called them out. Whether it was a manager, design lead, or director, respectfully questioning them or taking a principled stand during a team meeting could get the dissenting employee pushed off a project gold stall their career indefinitely.

One of these bullies was reportedly Michel Ancelthe designer behind Rayman and the original Beyond Good & Evil who was tapped to direct the sequel. According to a 2020 investigation by French newspaper Release, Ancel was disorganized, would make impractical requests, and berate staff when he disliked the work they showed him. Three sources familiar with Beyond Good & Evil 2‘s development at Ubisoft Montpellier felt the allegations in the report were accurate, and that Ancel’s reputation as a toxic manager was well known within the company.

Have a tip about your time at Ubisoft and how the company is or isn’t improving? Drop us a line at tips@kotaku.com or you can reach me securely at ethangach@protonmail.com.

Did Guillemot know? Release reported that he did, citing a 2017 meeting where, when confronted with complaints about Ancel, the CEO allegedly said Ancel’s stardom in the games industry was both helpful for Ubisoft’s public perception but also made him hard to manage, and that he would be up to staff representatives and HR to protect the people who work under him. It wasn’t until the larger workplace reckoning that Ancel was investigated and eventually resigned in September 2020.

In a recent interview with Axios, Guillemot claimed ignorance of anyone’s bad behavior. “You realize that things happened very close to you, that you wouldn’t accept, had you known about them,” he said. “You’re upset by the fact that it could happen and that you didn’t see it.” But again the CEO had a controversial answer for why a culture that seemingly fostered and protected bad actors festered under his watch.

“We were not organized enough to detect the problems and resolve them,” he told Axios. “The company was running and there were ways things were done. And then there was a new young generation, coming [into the company] with different needs. And we had to adapt. I think we didn’t adapt fast enough to what people expected and needed.”

The comment, which appeared to blame a workplace reckoning that included sexual abuse allegations on a generational divide, was roundly mocked online. Guillemot has not attempted to clarify that one, and Ubisoft declined to comment today when Kotaku asked about the pattern of controversial suggestions from the man responsible for leading the publisher’s cultural transformation.

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